The Wonder Club

Research

Hypothesis

An instructor-led kids club of six hands-on play zones can win local and visitor bookings in Jervis Bay when it is sold as structured enrichment, not childcare.

Why it matters

Parents want real enrichment with named sessions, not another open-ended drop-off. Soft play and licensed care both miss that gap, especially for visitors and growing Shoalhaven families.

How I thought about it

Adventure-playground depth and premium family polish can run on reclaimed materials and a timetable, not a KidZania build cost. The Shoalhaven corridor is growing and still thin on ticketed, instructor-led options that feel like a day out. Sell structured enrichment with named sessions, booked like a studio class, outside licensed childcare when the substance matches. Kids get challenge they use; parents get a clear product.

Progress

Research validation phase.